What Do Wedding Planners Do?

If you’ve just started planning a wedding, then it’s not unusual to find yourself asking, “what do wedding planners do?” The answer to that question depends on what type of wedding planner you ultimately end up working with. But before we get into what wedding planners do, let’s talk about why you might need one.

On average, planning a wedding can take as much as 400-500 hours of work. And this is where we have to say: there’s no shame in asking for a little help. Wedding planners and designers can be lifesavers when it comes to pulling off the biggest party of your life. Not only do they have the experience and know-how, they also have the connections to save their couples time and money when pulling it all together.

Event stylist Jenn Elliott Blake provides an easy rundown of the different types of wedding pros: “The simplest way to think about it is a planner deals with the logistics (when you walk down the aisle, what time the first dance starts), the designer helps you create and execute decor ideas (you show them an inspiration photo and they help you find a way to interpret it and create that vision), and a stylist is someone who will be there on the day to perfect all the decor details for photos (the brides dress in formal photos, the details on the dinner table). Sometimes a planner can also be a designer, sometimes the designer can also be the stylist. Be sure to ask up front when you are considering someone to help you with your day what area they are most comfortable with.”

As you decide whether or not you need a wedding planner, designer, or stylist, and what kind of wedding pro you need, ask yourself if you want someone to help you from the beginning through your big day or if you’re just looking for an extra hand through the final push. “It’s worth meeting with two to three planners. It’s also worthwhile to ask your friends or coworkers if they have any recommendations. Consultations with wedding planners are typically complimentary so why not,” says Lauren Sozman of Loli Events.